branding & marketing for helpers

Be your dream client’s first choice in a sea of coaches, therapists and consultants

Together, we’ll create a brand identity and website that helps your ideal clients find you, connect with you, and choose you.

Your formal education gave you expertise, but it didn't teach you how to build a brand and website to attract the right clients. 

You don't want to master another discipline; you just want to look the part, get found online, and connect with your people.

You need a partner and guide with the right background and expertise to create your business’ most valuable marketing tool.

Client Testimonial

“My practice is almost full and the website is a big part of that…the website is really pushing them forward.”

—Dr. Sumi Raghavan, PhD, Therapist, CONSULTANT & Educator

Get found. Build trust. Stand out.

Be Memorable

When your ideal client lands on your website, you have seconds to make an impression.

We’ll help them quickly understand how you can solve their biggest problem, why they should trust you, what sets you apart, and how to take the next step.

With carefully crafted messaging and a vibe that resonates, we’ll make it clear why you’re the one they need.

Help them connect

Your website should spark an emotional connection and help clients “know, like and trust” you.

Studies show that website visitors make decisions largely based on emotions and “gut feelings”—not logic.

Your potential clients are not hiring just any coach, therapist, or consultant. So they need to feel that you could be the one.

Through strategic colors, fonts, images, messages, and words, we’ll help you stand out and connect‚ so they’re more likely to reach out and book.

Built to Perform

In addition to words and design, the structure and content of your website should be smart—built with SEO and accessibility in mind.

Your website can only work for you if your potential client can find you online, and easily access the information on your website.

We design Squarespace websites that not only look great and spark an emotional connection, but perform well—which can lead to more quality traffic, leads and clients.

How It Works

step 1

The Fit Call

To get started, book a 20-minute Fit Call, which is for both of us to feel out whether we’re a good match.

You’ll share your goals and desires for your project, and we’ll answer questions about the process and services.

No commitments or obligations, just possibility!

Step 2

The Wayfinder

All our projects begin with The Wayfinder: a 90-minute interview to explore your business—where you are, where you've been, and where you want to go.

In this session, you'll share and clarify your business goals, target market, ideal client, and unique value, and we’ll identify the biggest opportunities for your brand and website.

Afterward, you'll receive a written plan with our findings and recommendations, as well as a quote for implementation. You can choose to implement the plan yourself or have us handle it for you.

The fee for The Wayfinder ($500) is applied toward the project if you move forward.

Step 3

We Make Magic

Based on what we uncover in The Wayfinder, we’ll recommend the package tier that reflects your needs and business goals.

Deliverables will be customized to your needs, and may include visual branding (logo, color palette, etc.), website design, copywriting, SEO plan, email marketing setup, social media templates, and more.

We’ll guide and support you in the preparation, strategy and gathering phase. Once the foundational work is done, we’ll take you from idea to reality in days—which saves you time and energy, keeps you focused on running your business, and gets you results sooner rather than later.

how we’re different

We treat you and your project with the high level of care you give your clients.

We care deeply about your wellbeing and business. That means we respond to your emails promptly, hop on a call when needed, and treat you, your time, and your project with respect.

Unlike others, we only take on projects once we’ve confirmed that we’re the right fit and know exactly how we can help. This puts you in a better position to make a smart investment.

When we do work together, we go beyond typical brand and web design services, offering support and guidance in areas like copywriting, SEO, marketing, business strategy, and more.

Our quicker timelines mean we put our full focus on your business, and complete the job promptly. And we’ll be here for you after the project is complete to make updates and cheer you on.

Branding & Website Design Tiers

The below tiers represent the depth and scope of the project; deliverables are customized to you.

The fee for The Wayfinder—the first step—is applied to the full project if you move forward.

Payments plans are available, and we accept all major credit cards.

The Essentials

1-2 days of your time * delivered in 1 week

For new or established service-based businesses who need the fundamentals.

We implement the strategy developed in The Wayfinder. Often this includes your brand identity, design and build of your website with messaging and copy, and guidance around your services and booking process.

$7500

The Magnetic

2-3 days of your time * delivered in 1-2 weeks

Best for new and established service-based businesses who want next-level design and the best chance of being found on Google.

Typically includes everything in The Essentials, plus a search engine optimization (SEO) plan, SEO copywriting, and a more comprehensive, custom website.

$12,500

Most
popular

The Master

2-3 days of your time

All the bells and whistles. Best for established businesses who have or need larger or more complex websites.

May include migrations, tech setup, larger build-outs, more extensive search engine optimization (SEO), advanced custom coding, custom graphics and marketing materials.

$20,000+

What Clients Say

  • “The investment was worthwhile for the boost in client engagement and professional credibility. In 3 weeks I already have 7 new client requests for consultations. The right message and branding really does help win clients over to book that free consultation."

    — Dr. Monica Reintjes, PhD, LPC, RPT, Founder of Reintjes Counseling

  • “A tremendous consultant who does fabulous work. I wanted someone to think through how I present myself on [my] website. I have benefitted a great deal from partnering with her on my project.”

    Lynette Fraga, PhD, Executive coach, Consultant and Speaker, Founder and CEO of Fiercely Forward

  • "She understands the work that psychotherapists do in particular. I trusted her...I could tell that she knew what she was doing and she got me."

    —Rene Gonzalez, LMHC, Therapist and Founder of Felt Sense Psychotherapy

  • Natalia Sanyal testimonial

    "When someone asks me for my website, I don’t look like an amateur. I’ve had seven leads in less than a week. People keep messaging me telling me how much they love my website."

    Natalia Sanyal, inclusive copywriter & messaging strategist

  • Testimonial from Lauren Miura

    "Rebecca was a thought partner throughout the process...she respected what I wanted and also suggested alternatives based on her own experience. I now have a gorgeous website that I feel confident sharing with the world."

    LAUREN MIURA, CAREER COACH, lauren miura coaching

  • Robyn Garrett, LCSW

    "Rebecca is a patient listener who showed genuine interest in understanding my personal and professional identity. Everything about the website feels like me."

    Robyn Garrett, LCSW, Psychotherapist

  • Fran Philip

    "My monthly cash flow has increased by 30%, I’m getting more bookings and more repeat bookings. Your approach helped me finally get clear and make important decisions that have led to the growth of my business."

    Fran Philip, Movement Therapist

  • Stephanie Mara Fox Testimonial

    “Working with Rebecca to create a new brand and website for me was by far one of the best decisions I have made in my business. Rebecca cares so deeply about creating a website that will support you and your business in thriving.”

    Stephanie Mara Fox, Somatic Nutritional Counselor, Podcaster, Creator of Somatic Eating®

  • ANGELIQUE VASILAROS, MSW, RSW

    "You not only met but exceeded expectations, delivering a professionally refined website that effectively communicates my services."

    —ANGELIQUE VASILAROS, MSW, RSW, THERAPIST & FOUNDER OF TRAUMA RESOLUTION CENTRE

  • Becka Citron Testimonial

    "Not only did Rebecca deliver a beautiful and functional site, but her guidance and feedback in finding the right voice was essential. Working with someone I trust made the experience a priceless investment!

    Becka Citron, Interior Design coach & consultant

  • "She asked great questions about vision, clientele...I ended up with a better site than I could have imagined. I am grateful that I let a professional create my website. The money I spent was worth every penny."

    — KIMBERLY KINZER, ED.D., KINZER CONSULTING

  • "It was such a relief to work with Rebecca! She is on top of everything and she made what typically takes forever happen very quickly. She was flexible and easy to work with and I'm so happy with the results of my new site!"

    Shira Lazar, Host, Entrepreneur, Speaker & Consultant

Select Past Projects

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Ready to attract more of the clients you can’t wait to serve?

Book a 20-minute Fit Call to learn more about our services and see if we’re a fit.

FAQ

  • For your home base, yes. We think Squarespace is the best website builder for most coaches, therapists and consultants because it’s easy to manage and flexible.

    Pretty much any other platform can be added on, integrated, or linked to, including but not limited to membership sites, online course sites, e-commerce carts, and email marketing software.

    We can design within those programs as well if we’re working together on a brand and website design project.

  • Squarespace is a user-friendly, reliable, low-maintenance website builder that lets you focus on your business, not your website.

    Unlike Wordpress, it doesn’t require ongoing maintenance and is less likely to get hacked. It has 99% uptime and is trusted by small and big businesses alike.

    It has incredible design features that make it the go-to builder for people who appreciate good design.

    But it also has lots of built-in functionality to help you run your business. You can blog, sell memberships, courses and products, grow your email list, embed forms or schedulers—and so much more. (Yes, this website is built on Squarespace).

    It also plays nice with other software, so you won't be tied to using its email marketing software or e-commerce.

    You’ll receive 20% off your first annual Squarespace plan payment as our client when we initiate your trial site (or if you just can’t wait and want to experience the platform, sign up for a Squarespace trial site* and poke around!

    (That’s an affiliate link—if you purchase a plan from this link we receive a commission—thanks!)

    There is nothing wrong with Wix—we just prefer Squarespace, and it offers everything a coach, therapist or consultant might need for their business.

  • In some cases, yes. But most brand and web design projects require starting fresh on a new Squarespace 7.1 website.

    There are some exceptions to the rule—when you inquire to work with us, let us know that you would like to stay on your current website, and drop the link to your site so we can take a peek.

    If you’re on the old Squarespace 7.0 platform, we can update your 7.0 site to 7.1, or migrate to 7.1. We do not redesign 7.0 sites.

  • Yes! Your Squarespace website design needs will likely change and evolve as your business does. You can always hire us again to assist you with any updates.

  • We usually book out for branding and web design projects a few months in advance, but sometimes our clients need to postpone their project and we have an immediate opening.

  • Yes. We do our best to make the investment manageable for you.

  • Absolutely. It's very important to us that ALL audiences are able to use your website easily.

    We are mindful of color contrast and readability. We add "alt text" for screen readers, so visually impaired users know the content of your images.

    We also offer free installation of AccessiBe*, an accessibility widget that ensures that your site is always accessible, even if you make changes to your site. You can see it in action on the bottom left of my own Squarespace website.

    *If you purchase from that link we receive a commission - thanks!